Effective Date: December 15, 2025
The Senior Trust respects the privacy of our users. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to protect your data, specifically relating to the display of third-party advertisements via Google AdSense and Google Ad Manager (AdX).
1. Information Collection and Use
A. Log Files and Analytics
Like many websites, TheSeniorTrust.com makes use of log files. The information inside the log files includes:
- Internet Protocol (IP) addresses: Used for geographical targeting of ads and security.
- Browser Type: (e.g., Chrome, Safari)
- Internet Service Provider (ISP)
- Date/Time Stamp
- Referring/Exit Pages
- Number of Clicks: Used to analyze trends, administer the site, track user movement, and gather demographic information.
This data is collected purely for site analytics and improving the user experience, and is not linked to any personally identifiable information.
B. Cookies and Web Beacons
The Senior Trust uses cookies to store information about visitors’ preferences, to record user-specific information on which pages the user accesses or visits, and to personalize or customize our web page content based upon visitors’ browser type or other information that the visitor sends via their browser.
2. Advertising and Third-Party Data Collection
The Senior Trust is monetized through advertising provided by Google AdSense and Google Ad Manager (AdX). The use of these services involves the collection of data by Google and other third-party vendors.
A. Google and DART Cookies (Personalized Advertising)
- Google, as a third-party vendor, uses cookies to serve ads on TheSeniorTrust.com.
- Google’s use of the DART cookie enables it to serve ads to our users based on their visit to TheSeniorTrust.com and other sites on the Internet.
- Other third-party vendors may also use cookies or web beacons to track users’ activities on this site to measure the effectiveness of their advertisements and personalize the advertising content that you see.
B. Your Opt-Out Options
Users may opt out of personalized advertising by visiting the Google Ad Settings page:
- Google Ad Settings: https://www.google.com/settings/ads
- Network Advertising Initiative: You can also opt out of some third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.
3. Data Security and Retention
We implement commercially reasonable technical and organizational measures to protect your data against accidental loss and unauthorized access, use, alteration, or disclosure. We retain log file and cookie data only as long as necessary for the purposes outlined in this policy or to comply with legal obligations.
4. Special Provisions for International Users
A. European Economic Area (EEA) and GDPR Rights
If you are a resident of the European Economic Area (EEA), you have the following data protection rights under the General Data Protection Regulation (GDPR):
- The right to access – You have the right to request copies of your personal data.
- The right to rectification – You have the right to request that we correct any information you believe is inaccurate or incomplete.
- The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
B. California Residents and CCPA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You have the right to request that we disclose the categories of personal information we have collected about you and the sources, purposes, and categories of third parties with whom we share that information.
- Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: Because we share data with third parties for advertising purposes, you have the right to opt-out of the “sale” of your personal information (as defined by CCPA).
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights under GDPR or CCPA, please contact us at:
